JOHNNIE WALKER
’BLUE BOOK’

Blue Label is one of Johnnie Walker’s most exclusive blends and one of the most expensive. We wanted to talk to the top 500 CEOs in the country with a campaign that would resonate with them. Hence the ‘Blue Book’. A coffee table book, featuring the best seats in the house of the world’s most famous venues. The book was bound in linen with gold embossed pages and featured articles by some of the world’s best travel writers. A print campaign accompanied the book in upmarket publications. A D&AD Wooden Pencil winner.