VANISH
‘REVERSIBLE’

Nobody likes cleaning, especially tackling stubborn stains that often feel impossible to remove. That's why the bar is so low for stain remover advertising. it's hard to get people excited about watching someone scrub a shirt.

For Vanish's ‘Reversible’ spot, we turned stain removal into spectacle. By taking stains to the opera and orchestrating an epic spill, we created a cinematic disaster that was filmed entirely in reverse, revealing the stain disappearing as the chaos unwound.