Ed Edwards is a Cannes Lion, D&AD & Gold Arrow award-winning Writer and Creative Director.

Ed creates radical ideas and campaigns to help brands become part of popular culture across all platforms. His work for brands such as Lynx, Levi's, Marmite, Dove, Audi, Jaguar, BBC and Ben & Jerry's, has gathered over 100 major advertising awards for top London agencies such as BBH, FALLON, CHI and BMP DDB. He steers creative work which advocates change, such as the Dove, 'My Beauty My Say' campaign, the 'Resistance is Futile' campaign for Sheba, the first interactive David Beckham Super Bowl Campaign for H&M and the ‘Keeping Score’ campaign for Lynx, which started a worldwide craze of ‘clicking’. Most recently, Ed created the ‘Hot Since '95’ campaign for Lynx Africa, Lynx's most effective campaign of the decade and the DMA Gold winning WorldRemit ‘I*mmigrant’ campaign.