GREEN & BLACK’S
’REAL CHOCOLATE’

When Green & Black's asked us to launch its chocolate in the UK, we were curious. No one had heard of this small organic chocolate company before. The first thing that struck us when we tasted it, was everything we thought we knew about the taste of chocolate was wrong. This stuff was the real deal, it was ‘What chocolate is supposed to taste like’. The campaign ran on 48 sheets and cross tracks all over London. Sales went through the roof and we picked up a Graphite and Wooden Pencil at D&AD.