LAND ROVER
’UNSTOPPABLE SPIRIT’

For the launch of the new Discovery Sport launch, I wrote a campaign line that summed up the never-ending adventure seeker in Land Rover, ‘Unstoppable Spirit’. And rather than turn that line into a series of traditional ads, Land Rover collaborated on a pair of installation artworks bringing to life ‘Unstoppable Spirit’, with Italian abstract artist Nino Mustica. It was unveiled on the Riverside Terrace of the Southbank Centre in London, right outside the Royal Festival Hall.