SHEBA
’RESISTANCE IS FUTILE’

Sheba needed a big idea. I mulled it over for a while and one afterenoon I noticed my cat staring at me. He always seemed to make me stop what I was doing and make me feed him. It was as if he put me into a trance. I knew I was onto something, and started writing up all the things your cat could distract you from. Thus, the idea of ‘Resistance is Futile’ was born and is still running today.