A&E
’BEWARE THE LAKE’

A&E asked us to create a buzz around a new horror mini-series ‘Bag of Bones’. Based on the Stephen King novel, I wrote the campaign line ‘BEWARE THE LAKE’ and we created a multi-tiered social media campaign around cryptic artwork and films that we teased on socials. We even created an online prequel ‘DarkSrories.com’, where Stephen King fans could dive deeper into ‘Bag of Bones’. The campaign performed well, pulling in 3.4 million viewers the night of premiere & thus ranking as the most watched mini-series on A&E.