VIRGIN RED
’YOUR BUBBLE’

 To launch Virgin Reds new rewards scheme, we blew up those little everyday moments in life. Moments where you can earn rewards, like blowing a bubble with some bubble gum. The story plays out to a re-record of the iconic 1980s track 99 Red Balloons, in an epic orchestral soundtrack performed by singer-songwriter Grace Carter.

ACTIVATION

And to make this even more rewarding, we made the idea fly with an icecream float. A van that is.

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JAGUAR 'A BREED APART'

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LYNX 'KEEPING SCORE'