TIGER BEER
’MOST DESIRABLE EXPORT’

Tiger wanted to be synonymous with a night out rather than something you just drank in restaurants. First, we created a print campaign that celebrated its heritage. Then another print campaign reflecting the edgier side of the Far East. These posters drove drinkers to an event, ‘Night of the Tiger’, a series of club nights DJ’d by Annie Mac and several top Far East entertainers as well kick boxing and Far Eastern food. We even had tuk-tuks which took revellers for free to the venue. Brand awareness increased by 300% and the Ladyboy poster was banned by the ASA gaining maximum exposure in UK News outlets. The campaign drank up at the awards too, including a D&AD Wooden Pencil.