BBC RADIO 1
’LOVE OF LIVE’

The BBC has always championed live music and in this campaign brought to life all the crazy things we do to see our favourite bands. The Radio 1 ‘Love of Live’ campaign showed real music fans enduring getting crushed in the crowd, elbowed in the face, soaked in beer and broken toilets in two feet of water. ‘Love of Live’ was loved by D&AD too picking up a coveted Yellow Pencil.